Future of the Profession

Where marketing and communication responsibilities reside within the structure of an institution of higher education, as well as a housing and residence life department, can vary widely. For example, in larger institutions, several marketing positions may exist for individual departments. Smaller campuses may have one central office that services all departments. And, of course, there exists a myriad of options in between those.

This document introduces a call-for-contributions encouraging campus housing departments to submit job descriptions and organization charts to illustrate the variety of ways the marketing responsibilities are managed. A successful effort will collect materials from a variety of campuses and provide real-world, beEer-prac7ce models.