Future of the Profession

A critical piece of effectively communicating the value of an on-campus housing experience is being able to define and secure the data needed to tell a campus’ unique housing story. Campus-level assessment practices are critical to ensure each HRL program has measurable objectives and identified outcomes to substantiate its outcomes and portray its meaning. To achieve this, senior housing officers (in cooperation with other HRL staff) must compile an internal marketing toolkit.

This document explains how ACUHO-I will help curate and create a comprehensive resource to assist housing professionals by providing: 

• A roadmap and decision points related to valuable data points

• Data acquisition strategies (institutionally and nationally)

• Considerations of institutional priorities

• Guidelines for data sharing

• Stakeholder engagement approaches

• Communication techniques